UMass Law at Dartmouth
UMass Law Promotional Narrative Series
As Massachusetts first and only public law school, UMass Law has a unique mission that spans excellence and affordability with helping build the social and economic development of the Commonwealth. The goal of this six part series is to promote the mission of the college, aid in recruitment and connect alumni with existing students. We did this by profiling four students and two alumni who have worked on significant cases. Each 45 second segment was rolled out every two weeks and covered the themes: Affordable Excellence, a Community of Scholars, Mix of Theory and Practice, Pursue Justice and Career Success. Each participant also had a 15 second social media video that rolled out within their two week focus span.